Davanum Srinivas' weblog

Go direct to the customer. Right now you see Google Ads at various web sites (and gmail etc) and when you click on it Google gets revenue from its advertisers and google pays the people who host the ads.

What if google empowers the consumer to sign up for an account to view ads and makes a micropayment to the consumer (redeemable for goodies?) and enables the consumer to watch ads related to content he/she is browsing by using a side bar? Here's what it could look like:

PS: I don't work for Google :)
PPS: Pay close attention to see who has bought the adword for "Apache Axis" :) :)